Novocure
  • Commercial
  • New York, NY, USA
  • Salary
  • Full Time

Comprehensive Benefits Package


The Associate Director, Market Planning is a full-time exempt office-based position reporting to the Brand Director. The incumbent candidate will lead the market research, planning efforts as a key member of the US commercial team.

 

The AD, Market Planning drives the commercial insights for the Novocure commercial planning efforts by providing objective and in-depth market/ product information on current and future markets, product performance, customers and competitor insights. The position is responsible for identifying critical business issues, opportunities for product growth and gathering insights that inform the overall business and product strategy.

 

This position requires expertise in market research study design and interpretation, and a demonstrated ability to translate business issues to clearly defined research objectives. The AD, Market Planning will design and execute primary market research studies, manage a market research plan and budget. This individual will analyze the future competitive landscape, and will identify potential marketing opportunities and threats. The AD will also serve as an expert to all Novocure stakeholders by providing analytic guidance and to help make informed strategic decisions and choices.

 

Key Responsibilities include:

Responsible for translating business issues and questions into clearly defined market research and analytics plans that will provide insights to answering or resolving those questions/ issues.
Effectively employ primary market research and leverage secondary data to provide a holistic analytical viewpoint to the brand teams. 
Define appropriate methodology for market research projects, consistent with business goals.
Execute primary research studies in support of the brand strategy, product promotion, evaluation of new market opportunities and measures of brand performance. 
Select and manage vendors to execute and analyze research results. Deliver presentations with research conclusions and actionable recommendations.
Manage the timely delivery of projects and project budget associated with market research plan
Provide an objective market viewpoint based on an in-depth understanding and analysis of customer and environmental information to ensure key strategic and tactical business questions are addressed.  Provide recommendations on marketing strategies and promotional effectiveness including media plans.
Serve as commercial point for competitive and market intelligence.  Evaluate the market landscape, monitor changes and predict trends in market dynamics and competition for future planning.
 

Experience and Required Skills:

BA/BS required and a minimum of 5 years' experience in pharmaceutical, biotech, or health care related industry with a minimum of 3 years in health care market research with specific experience in survey design, data analysis (including secondary data), managing vendors, presenting results and recommending courses of action that are supported by research findings.
Comfort with statistical software tools and ability to present complex data sets in clear and concise formats
Brings an inquisitive approach to the marketplace and ability to work with ambiguity and little information. Uses rigorous logic and methods to solve difficult problems with effective solutions. 
Familiar with and experience with secondary sources of prescription data, such as IMS or Symphony Health Systems, as well as with other secondary data sources like Datamonitor and Decision Resources.
Excellent written and verbal communication skills and ability to present research results to diverse audiences
Strong analytical and organizational skills and ability to manage multiple projects simultaneously
Demonstrated ability to work independently in collaborative and fast-paced team environment
Demonstrated ability to be resourceful in an entrepreneurial work environment, which includes ability to roll up sleeves and lead or contribute to a project in a direct capacity.

 

 

 

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